Tuesday, 1 July 2014

The missing piece in social media (digital) strategy - SIG

The new breed of digital marketers are here! They are called "Social Media Strategists". Social media strategy involves businesses generating social media actions (likes, tweets, checkins etc) on their own business page (Facebook Fan page, Twitter account or Instagram account). The reason? to ensure that a business page receives adequate attention on the news feed of social media users.

These strategies include devising plans to post rich content that will enable loyal customers to perform social media actions and hence provide a mechanism for customers to tell their friends about a certain company.

Now all this is well and good. But the customer loop is incomplete here, as loyalty is only being properly provided by the customer, not the business. For example: a certain customer may be liking a business' posts once a day, but he/she is not getting anything back. Until now...let me introduce - SIG.