These strategies include devising plans to post rich content that will enable loyal customers to perform social media actions and hence provide a mechanism for customers to tell their friends about a certain company.
Now all this is well and good. But the customer loop is incomplete here, as loyalty is only being properly provided by the customer, not the business. For example: a certain customer may be liking a business' posts once a day, but he/she is not getting anything back. Until now...let me introduce - SIG.